BMFChange: Die Schrift der Hauptstadt!

After one year from its national start, the “be Berlin” campaign has gone international. This is taking not only the marketing message worldwide, but also the typefaces family, the BMF Change that Alessio Leonardi realized ad hoc for the City of Berlin.



Images copyright by: be.berlin.de, Erik Sylvester, Alessio Leonardi, Matthias FIscher. Design of the different media by: Fünfwerken, WeDo and other.
Click on the images to open a bigger version in a new window.

The Typefaces were used for posters, books, magazine, T-Shirts and everything you could image for a marketing campaign. even on special issued coins and (the dream of all type designers) on the city dustbins!
on this page you can see some of the applications of the typefaces made in the past months, including the starting events of the international campaign in New York.

The BMF Change is also available with all the Glyphs needed for writing quite all the languages using latin letters.
Alessio Leonardi is still working on some new weights of the typefaces and on a greek and a cyrillic version too.

Type Specimen
Here you will find a type specimen of the font family.

Download
The Press Release in PDF Format: English Version | Deutsche Fassung | Versione Italiana
Text and Pictures of the BMFChange: English Version | Deutsche Fassung | Versione Italiana

Links to external websites
BuyMyFonts.com
Be Berlin Homepage
Fuenfwerken

(letzte Aktualisierung: 3rd July 2009)